Unlocking Your ‘Artist Account’ on TikTok
In this article, we will take a closer look at TikTok’s artist account, an official verification of an artist’s status on the platform which, once unlocked, offers you access to customized marketing features, designed to help develop your audience.
Why an Artist Account?
As part of Asani Ali Music and Believe, selected artists can access an artist account, those with this certification can enjoy special features that are not available to regular users, enhancing artists’ visibility on TikTok and potentially boosting streams from other sources too.
The Key Features and Benefits of Artist Accounts
The features available through these accounts are designed specifically to support artists on the platform and include:
1 Identifying Features
An artist tag and music tab on your TikTok profile highlight to users that you’re an artist and let you add your own music to your bio page.
Key Benefits:
The Artist Tag – will make you stand out as a musician, so more people can find and follow you.
The Music Tab – allows you to share your original songs, making it easier for your fans to discover and use your music to create content.
2 The ‘New Release’ Feature
This feature allows you to promote your latest releases and expand your reach to a wider audience. This increased visibility and engagement helps to keep your fans up to date, so they never miss out on your newest releases, presenting an excellent opportunity to promote engagement and grow your audience.
How it works:
When you release a new song on TikTok, the platform will automatically apply the “New” tag to your song in three key areas within the app:
- Sound Detail Page: Your new track will be clearly marked with a”New” tag, catching the attention of fans who visit the sound’s detail page.
- For You Page: Every video that utilizes your new song will display the “New” tag, ensuring that your latest music is prominently featured on the “For You” page.
- Music Tab: Your new release will also have the “New” tag displayed within your music tab, making it easier for fans to discover and engage with your latest tracks.
3 TikTok to DSP (Digital Service Provider)
By allowing you to connect TikTok with other Digital Service Providers, this feature has the potential to create a positive impact on streams across all platforms. Currently, the TikTok to DSP feature is only available in the UK and US.
How it works:
- In the For You feed, a button appears when audio matches DSP-hosted tracks.
- Users pick their preferred music app, setting it as their default for future logins. Note: It’s currently possible to link to Apple Music and Amazon Music. TikTok is in the final stages of negotiations for Spotify (please treat this as confidential and do not share externally).
- Saving a track to the chosen DSP triggers a success message.
- Users decide to add it to the default TikTok songs Playlist or create a new one.
- After linking to their preferred music app, users can add music to DSP playlists with one click.
Ultimately, an artist account offers you a valuable edge for reaching a wider audience and growing your TikTok presence, raising awareness and, potentially, can even lead to more streams across all platforms.
How to Unlock Your Artist Account
If you’re an artist operating in either the UK or the US, and you currently maintain an active TikTok account with an upcoming release in the pipeline, we recommend reaching out to your Label Manager and Artist Relations Manager at Asani Ali Music. They will facilitate the activation of your artist account on TikTok. This step will significantly enhance your digital presence and promotional capabilities on the platform.
Do You Need Music Marketing?
If you are looking to improve your Music Marketing Strategies, get in touch with us today to see how we can help you. Call 305 767 3102 or send us an email to info@asaniali.com or asanialimusic@gmail.com
