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Briggy Levi Is Back With A New Album – Wha Them Tek It Fa

A rabbit standing at the edge of the forest is an omen. Nothing good comes from chasing a rabbit. If for some reason you see a rabbit on the edge of the forest and want to follow it — don’t. Think about it: Alice in Wonderland by way of Jefferson Airplane, Monty Python and the Holy Grail, Elmer Fudd.

When a rabbit appears two songs into Briggy Levi’s sophomore album under his own name, After Effect – When you see me what did you expect? Bummy you bummy you na get nuttin yet, inna yuh mind ah wey mi love tek set, come on so strong it’s like an After Effect. It is a wink, a signifier, a seduction. Not so much of a rabbit or even a “wabbit” but a bunny.

It is as if he is a bunny in the shape of a manOr a man standing in front of Doctor’s Cave, which is actually an Ocean Café, if you follow the rabbit and step into the ocean you will surely drown – lyrically.

I Dare You To Step To The Mic

This is “After Effect.” A perfect Dancehall-Pop Reggae Hybrid Song on a record about Reggae Music and its promises. It is a song that treats the rabbit, the wabbit, the bunny at the edge of the woods as a come hither: I dare you to challenge me lyrically.

This album comes at a particularly breathless point in Briggy’s career, a rise that has been slow but basically constant over the years. Long gone are the glory days of sound systems, here is a solo artist showcasing his talents for the world to see and marvel at. This artist is talented and original in everything he does as is evident on the albums. Teaming up with the Crichton Clique co-writing what is possibly one of the greatest creation of his career so far.

Good Music

His music is actually good. It is not all aesthetics and artifice. His music is not one of those art projects by a fashion person that’s like, a ghetto youth with dreadlocks chanting on a sound-system mic (although there is djeeing on Wha Them Tek It Fa, let’s put a pin in that for a second). Instead, his music bends toward maximalism, against legibility and being mimetic. On this album there are images of Briggy being just another dreadlocks entertainer. The Synthesizers opened up like portals as the Bass draws you in. They all seemed indecipherable at first, almost free-associative, until you listened really closely and then you realized how talented he is by coining so great metaphors. He writes dancehall music, but it is slanted and enchanted, imprecise and irregular – Simply put, Genius.

Versatile

Here are some of the moods and states of being expressed on Wha Them Tek It Fa: Heavy Four-Beat, Rhythm Driven, Drums In Your Chest, Thumping Bass, Electronic Guitar, Alluring Syntercizers, Bold Vocals. Here is how they manifest: in a dancehall swaying on the dance floor, chilling by the pool on a hot summer day, crusing the boulevard bumping the radio loud. Like most music created bt The Crichton Clique, this album is an extremely cogent listen. All the pieces fit neatly together into a record that continues to explore the nature of the reggae form. Reggae on the outskirts of Pop Reggae. To be more specific: It’s a reflection on the Dancehall of the 80s, ’90s and the early 2000s, the stuff where on one end you have the sharp, arty electropop Crichton Clique Sound.  

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On “Fuk This,” there is the IV drip of bassline that chases after Briggy’s vocals, followed by a click track that kind of gives off a chintzy, ’90svibe. “Life n’ Death” is like the needle drop. Briggy’s voice echoes over a steady flow of drum and bass where it feels like gravity is drawing you into the molten core of the sun.

“Wha Them Tek It Fa,” he sings over an aqueous hit from the drum machine. And “Great David Greater Son,” which features White Mice feels like a Briggy ur-text, is lush, full of little yelps, synthesizers that mimic strings, the chiming of a bell. It’s huge, melodramatic. On “Bring It Back,” Briggy repeats in his resonant tenor ” Bring back the culture inna dancehall ya now.” – a request to bring back the niceness in the music.

Trust us we looked for a very long time and wasted thousands of the dollars testing other teams freelancers, outsource companies.

Harvard Alexander

CEO Omix

This album is impressive. Briggy shows you his full versatility on a record where influence is the point. “Wha Them Tek It Fa” exists in a swirl all on its own. In its hyper-specific, hyper-strange images there is a beautiful clarity. You feel what he’s feeling. Instead of being merely referential to dancehall music, it tells us where Reggae Music can go: to startling lands unseen.

Wha Them Tek It Fa” Is distributed by Asani Ali Music through Believe Digital Worldwide and is available on all major Digital Platforms.

Label & Artist Solutions

Asani Ali Music is one of the world’s leading digital music company which is supported by our parent company Believe Digital. Our mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career.

Asani Ali’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music.

Believe Digital has 1,651 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including TuneCore, Nuclear Blast, Naïve, Groove Attack and AllPoints.

For more than 15 years, Asani Ali Music Label & Artist Solutions has been creating and extending distribution and marketing solutions to independent labels and artists in 50 territories across the world. Thanks to in-house technology from Believe built and supported by music and data experts, we deliver all music content and formats to our vast network of over 200 digital platforms and streaming services.

If You are an artist, a label or a manager and you are interested by our distribution solutions? Please get in touch if you’d like to work with us.

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