Tech

Boss Playa And Asani Ali Presents Live From Miami – Max Niko – Balling

Max Niko has been creating a refreshing concoction of R & B, Tech House and Hip-Hop Tracks since he was 8 years old. He quickly found success working with Soulha Row, E-O and Trigga just to name a few.

Today, Niko is teaming up with Lloyd Reign and Asani Ali for their anthemic single “Balling” that feels like a instant timeless hit. Backed by swaying percussion and a rumbling bassline, Lloyd Reign’s sensational vocals sit on top, lifting this song in wonderful ways.

Here’s what Niko had to say about it: “Lloyd and I hooked up at Boss Playa and it was like family you know. We wanted to create something catchy, something nice, something people could relate to. This may be my favorite record I’ve done to date.”

Instant Hit

The new single “Balling” feels and sounds like a smash hit from the second the needle drops. Light percussion and an array of synths back Lloyd Reign’s strong tenor voice and vivid lyrics, while the track slowly builds to its apex.

When the chorus and the drums finally hit the payoff is as satisfying as can be, with synths and strings soaring all the way into the chorus “This ain’t no competition, Balling busting, Billionaire, that’s the definition, Hear them haters talking, who they dissin? Am living with a star there’s no limit you see am Balling, Balling, Balling, Balling, You know we Balling, Balling, Balling.” Niko meets the groove at every point, and the overall result is truly hypnotic and euphoric. One listen and you can’t shake the feeling you’re going to be hearing A LOT of this song. 

The Link Up

“What happened on this song was that Asani, our producer gave Toney, CEO at our record label – Boss Playa Music – a beat. Toney call me up and said ‘yow, I got that fire, come over, I know you gonna like this.’ So I went to the studio and took a listen. Yow, that track was so funky that I felt a rush of inspiration. I was just listening and thinking, Damn! This hits so fucking hard! I had to write something to it so I called up Lloyd. He came over and after listening to the beat and he was like ‘cool, let’s do this.’ He immediately started writing the chorus. I went into the booth and did my thing. That’s how Balling came about.”

A Song For Cursing

Asani Ali produced Max Niko’s latest propulsive single, “Balling,” which fuses fiery electric guitar, thunderous drums, smashing cymbals, pulsating bass and smooth organ. The Song feels like something you can bump in your car on any given day. “I think that was the most important part … the song is just meant to feel like driving down a Country Road, windows down, wind in your face, against a marmalade sunset, stopping as a herd of goats cross the road, or just cursing the boulevard. I love this song.” Niko said on a recent interview with Asani Ali his producer for The Buzz Magazine. Take a listen, we think you will agree.

Connect With Asani Ali

With a new single and out now, Max Niko plans to drop additional releases, including singles or an EP, later this year.

“A full-length album is obviously what I want, but I’ll never do that until I know every single song belongs on there,” Niko said. “But my new shit, man, that stuff is miles ahead of anything I’ve just released. You find yourself a little more each day, and I’m chillin’ in that sphere these days.”

Balling – This may be my favorite record I’ve done to date.

Max Niko

Entertainer

“I have a lot of good songs in the bank, and I plan to get back with Toney and Asani soon and start recording more. I’m trying to keep it going, and I’m constantly striving to write great songs. I feel like I’m starting to do that now, so I gotta get them out there,” Niko said.

Balling” Is distributed by Asani Ali Music through Believe Digital Worldwide and is available on all major Digital Platforms.

Label & Artist Solutions

Asani Ali Music is one of the world’s leading digital music company which is supported by our parent company Believe Digital. Our mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career.

Asani Ali’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music.

Believe Digital has 1,651 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including TuneCore, Nuclear Blast, Naïve, Groove Attack and AllPoints.

For more than 15 years, Asani Ali Music Label & Artist Solutions has been creating and extending distribution and marketing solutions to independent labels and artists in 50 territories across the world. Thanks to in-house technology from Believe built and supported by music and data experts, we deliver all music content and formats to our vast network of over 200 digital platforms and streaming services.

If You are an artist, a label or a manager and you are interested by our distribution solutions? Please get in touch if you’d like to work with us.

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