5 reasons you need a music artist website
It’s 2024, and with streaming sites, aggregator sites, and social media, you may be thinking a website isn’t necessary. Here are five reasons to rethink that strategy.
Your fans are probably going to discover your music on Spotify or Bandcamp, then they’re going to go over to your Facebook or Instagram pages and follow you, and maybe they’ll check out a YouTube video. So why do you need a music artist website in 2024?
There are many workarounds to having an artist website, and you may think they’ll do the job promoting you and introducing you to fans and media, but here are five strong benefits that might persuade you to build, maintain, and drive people to your music artist website.
1. More money
Building your personalized music artist website creates a direct-to-fan distribution channel for selling music and merchandise that cuts out the middle person and any commission they take. This means that you’re going to have a higher gross profit margin, which will ultimately mean more money in your pocket. So if you are all about making more money with your music, then building your own personal website is for you.
2. Take control of your branding
Building your own personal website gives you complete control to brand your band exactly as you see fit — from the colors to the fonts to the layout to the narrative and every word posted. This is something that social media cannot do because, as you know, social media is essentially a one-size-fits-all brand identity that includes ads and distractions and other elements vying for your attention. If you really want to convey who you are as an artist and have complete control in the process, building an artist website is the way to go.
3. Your information hub
Building an artist website allows you to put all your marketing communications in one place, from an electronic press kit that music journalists can download to tour dates that music promoters can access to your music videos, pictures, bios, and essentially everything you have to deliver to fans and press. You can house it all in one place and update it as necessary, making it convenient for you and the people you’re trying to deliver your content to.
4. Legitimize yourself
With so many options (Bandzoogle, Squarespace, Wix, WordPress, and others), you can get a pro website made without a lot of investment. The way I look at it, a music artist website totally legitimizes you and makes a statement about your professionalism. If you are serious about your craft, if you want people in the entertainment industry to take you seriously, and if being a true professional is important to you, then building a website is a necessary move.
5. You own it
Suppose Facebook, Instagram, Twitter(X) and all the other Social Media Platforms Crashed or go out of business what are you going to do then? We don’t know what’s gonna happen to any given social media platform. Do you remember MySpace or Vine? Where are they today? I myself was on MySpace and I had a very LARGE Following. I don’t remember MySpace sending me an email with the data from my fans when things tanked. That info just vanished.
When you host an artist website, you essentially own a piece of real estate on the web that is not going anywhere. Your fans are always going to be able to find you and you’re always going to be able to find your fans because you can collect emails and own that contact info and relationship.
Build a website and own the information.
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Take control of your music career now.
